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Sustainable tourism concept Ahrtal 2025
Tourism projects and reconstruction measures
When the clean-up work was still in full swing after the flood in July 2021, the question was already being asked: Quo vadis Ahr Valley? How can tourism continue? How should the reconstruction work? What are the prospects for the future?
From the point of view of Ahr valley tourism, there was only one option: to move forward! Set the course now for sustainable and innovative tourism in the Ahr Valley! It was the starting point for the "Sustainable Tourism Concept Ahrtal 2025" project, which is based on the Rhineland-Palatinate tourism strategy.
The first position paper was published in January 2022, the first kick-off meeting took place the following May, funding was secured on 5 September with the help of the state of Rhineland-Palatinate, the projects were presented in June 2023 together with ift Freizeit und Tourismusberatung as an external consulting company and the complete final report has now been available since 26 February 2024.
It is a joint effort in which tourism professionals from all Ahr Valley municipalities, hotels, restaurants, winegrowers and tourism businesses worked together for around a year with the involvement of local, district and state politicians," summarises Christian Senk, Managing Director of Ahr Valley Tourism. At the presentation of the final report at the Hotel Villa Aurora, Senk also welcomed Minister Daniela Schmitt from the Rhineland-Palatinate Ministry of Economic Affairs, Transport, Agriculture and Viticulture, which provided the funding for the concept development.
The task now is to fill the concept with life, tackle implementation and find funding opportunities. We as Ahr Valley Tourism are tackling this together with the tourism industry: For the Ahr Valley! For the people who live and work here! And of course for our guests!
Checklists and support programmes on the topic of sustainability
Sustainability is becoming a decision criterion for more and more travellers and therefore a basic requirement for successful tourism offers. In order to give tourism businesses an overview of the topic, we have produced three brochures together with our partners mascontour GmbH, ift GmbH and shapefruit AG. These contain information on funding programmes, a self-check for companies and measures for corporate sustainability management.
Nationwide funding programmes for sustainability management
