EN
We AHR open
Not finished yet. But open and happy about your visit!
This is the motto of our award-winning "We AHR open" campaign.
After the floods of 2021, many guests still believe that a visit to the Ahr Valley is not possible or that they will be labelled as disaster tourists. With this campaign, we want to communicate that we are open - to visitors, to new ideas and to the challenges that reconstruction brings for tourism.
We AHR open!
You are asking yourself:
Can I even visit the Ahr Valley after the flood in June 2021 and the major destruction? Am I welcome there as a guest?
We Ahr Valley locals clearly say: YES! We AHR open!
We are far from finished but open and happy about your visit! We look forward to seeing you!
Would you like to stay overnight in the Ahr Valley? Then you can find all the accommodation that is open again here:
Stay overnight
Take a look at what else is possible again in the Ahr Valley:
"We AHR open" campaign wins the German Brand Award
The "We AHR open" campaign by Ahrtal-Tourismus has been honoured with the German Brand Award. The German marketing award with the widest reach became aware of the campaign in winter and nominated it at the beginning of the year.
The "We AHR open" campaign was honoured with the title "Winner" in the "Excellence in Brand Strategy and Creation" category, which recognises the strongest campaigns, concepts and strategies in individual disciplines.
"We AHR open" campaign receives Rhineland-Palatinate Tourism Award
The "We AHR open" campaign has been honoured once again: The campaign won the "Project of the Year" award at the coveted Rhineland-Palatinate 2023 Tourism Prize.
The jury selected nine nominees from a total of 34 applications, including three lucky winners in the categories "Host of the Year", "Project of the Year" and "Innovation of the Year". The "We AHR open" campaign won over the jury with its motivating message "Not ready yet, but open and happy for your visit" to revitalise tourism after the flood disaster.
Become part of the campaign!
All businesses in the Ahr Valley can become part of the campaign and set an example.
Various printed materials such as posters (including weatherproof A1 posters), stickers and postcards can be collected from the Tourist Information Centre in the Bad Neuenahr-Ahrweiler spa gardens.
Various advertising materials are available to download for the online presence:
Advertising material for download:
